Wipe. Mist. Mask.Thirty days. Money back if it doesn't work.
I'm Kellie. I run Dermii with Ally, our optometrist co-founder, and this is the routine we built for anyone whose eyes are gritty by lunch and burning by four. Do the full thirty days. If your eyes aren't calmer and more comfortable, we give your money back.
The cycle
The eyes that never quite settle
Gritty by lunch. Sore by three. Crusty when you wake up, and by the time you're driving home your eyes feel like sandpaper. You've got a drawer full of drops, half of them barely touched, because they all do the same thing. They wet the surface for twenty minutes, then you're back where you started.
You've probably tried everything already. A different brand from the chemist. A warm face washer some nights. Cutting back on screens, which never actually happens. None of it holds, and you're starting to wonder if this is how your eyes are now.
It isn't. The drops aren't wrong. They're just working on the wrong layer.
The mechanism, from Ally
Why your drops stop working after twenty minutes
Along the edge of your eyelid sit dozens of tiny oil glands. Every blink, they release a thin layer of oil that stops your tears from evaporating too fast. When those glands are clear, your eyes feel normal all day. When they're clogged with days of build-up, your tears disappear almost as fast as you blink.
That's why a drop gives you twenty minutes and then nothing. It adds water to the surface. It can't reach the lid margin, where the build-up actually sits.
The wipe clears that build-up. The mist keeps the lid margin clean between wipes. The mask warms the glands long enough to soften what's pooled and let it move again. Three steps, one job: get the glands working again.
Ally, co-founder and optometrist
The routine
Ninety seconds, twice a day
Clears the lid margin of oil, makeup and daily build-up drops can't reach. Twice a day.
A hypochlorous acid mist, the same molecule your body already makes. Keeps the lid margin clean between wipes. Twice a day.
Forty degrees, twenty minutes, eyes closed. Warms the glands enough to let them move again. Every third night.
Wipe. Mist. Mask. That's the whole routine.
Most people feel a shift by day fourteen, so stick with it for the full thirty.
The offer
Everything in the Challenge
-
The Lid Lover Starter Bundle
Thirty days of Lid Love wipes, Miracle Mist and the Self-Warming Eye Mask. Everything the routine needs, nothing extra.
-
The money-back guarantee
Do the full thirty days. If your eyes aren't calmer and more comfortable, tell us and we refund you, quickly.
-
The printed companion booklet
Rate your eyes on day one, then compare on day thirty. Most people forget how bad the mornings used to be until they see it written down.
-
Coaching by text from Ally
Nine messages over thirty days, timed around day seven, which is when most people want to quit.
-
The Lid Lovers community
A private group of people doing the same routine on the same days, with Ally in there every week answering questions herself.
-
Starting together on the first
Every Challenge begins on the same day, so you're never doing this alone in a bathroom at 6am.
-
$100 in Dermii credit Worth $100
For three short videos: before you start, at day fourteen and at day thirty.
Do the full thirty days. If your eyes aren't calmer and more comfortable, get your money back.
First Bundle only, one per person. No bottle to post back and no long form to fill out. Tell us it didn't work and why, and we refund you quickly.
Join
Start the Challenge
Ready now?
Start today. Your Bundle ships within 24 hours. Order after the 25th of the month and it may land just after the first, which is fine, you'll join the group a few days in.
Backed by the 30 Day Guarantee. First Bundle only.
Not ready to buy today?
Hold your place for the next Challenge. We'll keep you posted, no cost, no pressure.
What to expect
The shape of the next thirty days
Week one
You're cleaning the lid margin properly, maybe for the first time. Some people feel a shift early. Most don't yet, and a few feel a mild sting from the mist for the first few uses. All of that is normal.
Week two Day seven sits here
The hardest stretch. Not much looks different yet. This is where most people would normally quit, so we told you about it before you got here. Keep going.
Week three
Mornings start easier. The afternoon heaviness backs off. You might catch yourself not reaching for the drops.
Week four
The routine is just part of your day now, ninety seconds, twice a day. Most Lid Lovers stop thinking about it by here. Reorder before you run out so it doesn't stop.
Before you start
Day seven is where most people quit. We're telling you now so it doesn't get you.
We already know what happens in week one, because we've watched a few hundred people go through it. Your eyes won't feel dramatically different yet. The drops will still be in your bag. You'll wonder if it's doing anything at all.
The glands take two to three weeks to properly shift, so day seven is too early to judge. That's exactly why we text you on day seven, and why Ally's in the community every week. You're not meant to do this alone.
One more thing, plainly. The mist can sting a little in the first few uses if you open your eyes too soon. It isn't harmful. You opened early, that's all. Close your eyes, spray, count to thirty, then open. Most people stop noticing it by the fourth or fifth time.
Proof
Real Lid Lovers, real comfort
"I used to be using eye drops about four times a day. Now I use Dermii morning and night."
Glenda D., verified Lid Lover
"I haven't had to use drops since starting."
Roz W., verified Lid Lover
"Using it twice daily has negated the need for eye-drops which is absolutely wonderful."
Barbara D., verified Lid Lover
"My eyes were constantly itchy and sore and nothing seemed to work. Now they're more relaxed and hardly itchy at all."
Sharla A., verified Lid Lover
4.8/5 from 15 reviews
You won't be doing this alone
Lid Lovers is our private community. People on day one, three months in, three years in. Ally drops in every week to answer questions herself, and the invite lands the moment you join the Challenge.
Is this you
This is built for you if
- Your eyes are gritty, sore or tired by the afternoon
- You're reaching for drops more than you'd like
- You wake up with crusty or heavy lids
- Screens make your eyes ache by the end of the day
- You've tried drops and the relief never lasts past twenty minutes
This isn't for you right now if
- You have an active eye infection. See an optometrist first.
- You're healing from eye surgery. Wait for your specialist to clear you.
- You're under sixteen.
Questions
Questions, answered
Isn't this expensive for wipes and a spray?
It's a thirty-day system, not a bottle of drops. Most people spending on drops buy a new bottle every few weeks and get twenty minutes each time. And if it doesn't work for you, you get your money back. The risk is ours, not yours.
Is this actually for someone like me?
If your eyes are dry, gritty, sore or tired by the afternoon, and drops help for a little while and then stop, yes. It was built from what real Lid Lovers told us before they started.
What if it doesn't work for me?
Then you get your money back. Do the full thirty days, and if your eyes aren't calmer and more comfortable, tell us. First Bundle only, no bottle to send back, no long form. We'll refund you quickly and ask what happened, because every refund teaches us something.
Do I have to wait until the first to start?
No. Your Bundle ships within 24 hours and you can start the day it arrives. The first is when the group coaching starts, so if you begin early you'll be a few days ahead of everyone else.
How many texts will I get?
Nine, across thirty days, once your Bundle is on the way. Reply STOP any time and they end immediately.
Can I use this with contacts or other eye drops?
The routine works on the eyelid, not inside the eye, so most contact lens wearers and drop users run both without issue. If you're on prescription drops, check with your optometrist before adding anything new.
Safety
When something feels off
A mild sting in the first few uses of the mist is normal. Eyes closed, wait thirty seconds before opening.
Persistent or worsening discomfort, changes in your vision or redness that won't settle: stop the routine and see your eye care professional. Always.
This routine is daily lid hygiene, not a treatment for any medical condition. If you have a specific eye condition or you're on prescription drops, talk to your optometrist before adding the routine alongside your current care.
The next Challenge starts on the 1st
Thirty days. Money back if it doesn't work. Start with us on the first.
You don't have to wonder if this was worth it. Do the full routine for thirty days. If your eyes aren't calmer and more comfortable, we refund you, no bottle to post back, no argument. The only thing you're risking is thirty days.
First Bundle guarantee. Ships within 24 hours.