Wipe. Mist. Mask.Thirty days. Money back if it doesn't work.
I'm Kellie. I run Dermii with Ally, our optometrist co-founder. Do the full thirty days with a group that starts every Monday. If your eyes aren't calmer by the end, you get your money back.
The cycle
The eyes that never quite settle
Gritty by lunch. Sore by three. Crusty when you wake up, and by the time you're driving home your eyes feel like sandpaper. You've got a drawer full of drops, half of them barely touched, because they all do the same thing. They wet the surface for twenty minutes, then you're back where you started.
You've probably tried everything already. A different brand from the chemist. A warm face washer some nights. Cutting back on screens, which never actually happens. None of it holds, and you're starting to wonder if this is how your eyes are now.
It isn't. The drops aren't wrong. They're just working on the wrong layer.
The mechanism, from Ally
Why your drops stop working after twenty minutes
Along the edge of your eyelid sit dozens of tiny oil glands. Every blink, they release a thin layer of oil that stops your tears from evaporating too fast. When those glands are clear, your eyes feel normal all day. When they're clogged with days of build-up, your tears disappear almost as fast as you blink.
That's why a drop gives you twenty minutes and then nothing. It adds water to the surface. It can't reach the lid margin, where the build-up actually sits.
The wipe clears that build-up. The mist keeps the lid margin clean between wipes. The mask warms the glands long enough to soften what's pooled and let it move again. Three steps, one job: get the glands working again.
Ally, co-founder and optometrist
The routine
Ninety seconds a day
Clears the lid margin of oil, makeup and daily build-up drops can't reach. Once a day.
A hypochlorous acid mist, the same molecule your body already makes. Keeps the lid margin clean between wipes. Straight after wiping, then again whenever your eyes want it.
Forty degrees, twenty minutes, eyes closed. Warms the glands enough to let them move again. Every third night.
Wipe. Mist. Mask. That's the whole routine.
Most people feel a shift by day fourteen, so stick with it for the full thirty.
The offer
Everything in the Challenge
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The Lid Lover Starter Bundle
Thirty days of Lid Love wipes, Miracle Mist and the Self-Warming Eye Mask. Everything the routine needs, nothing extra.
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The money-back guarantee
Join the Challenge and do the full thirty days. If your eyes aren't calmer and more comfortable, tell us and we refund your Bundle.
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The printed companion booklet
Rate your eyes on day one, then compare on day thirty. Most people forget how bad the mornings used to be until they see it written down.
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Coaching by text from Ally
Nine messages over thirty days, timed around day seven, which is when most people want to quit.
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The Lid Lovers community
A private group of people doing the same routine on the same days, with Ally in there every week answering questions herself.
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Starting together
Every Challenge begins on the same day, so you're never doing this alone in a bathroom at 6am.
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$100 in Dermii credit Worth $100
For three short videos: before you start, at day fourteen and at day thirty.
Join the Challenge. Do the full thirty days. If your eyes aren't calmer and more comfortable, get your money back.
The guarantee comes with the Challenge. Register, get your first Bundle and do the full 30 days. If your eyes aren't calmer and more comfortable by day 30, tell us between day 30 and day 45, with your day one and day thirty ratings from the booklet, and we refund your Bundle. First Bundle only, one per person, no bottle to send back. Do the routine most days across the thirty days. Missing the odd one doesn't put you outside the guarantee. The guarantee can't be claimed before day 30, because the routine takes two to three weeks to show what it can do. If you have to stop because of a reaction, stop straight away, see your eye care professional and tell us, and we'll sort it out. This sits alongside your rights under Australian Consumer Law, not instead of them.
How to join
Two steps to join
Step 1
Join the Challenge
Free, and it takes thirty seconds. It puts you in the group starting [Start date], with the coaching, the community and the money-back guarantee.
Step 2
Get your Bundle
Your Bundle ships within 24 hours. Order in the last few days before [Start date] and it may land just after, which is fine, you'll join the group a few days in.
The money-back guarantee applies once you've joined the Challenge and finished the full 30 days.
What to expect
The shape of the next thirty days
Week one
You're cleaning the lid margin properly, maybe for the first time. Some people feel a shift early. Most don't yet. A few feel puffy or tender, or get a mild sting from the mist. All of that is normal at the start.
Week two Day seven sits here
The hardest stretch. Not much looks different yet. This is where most people would normally quit, so we told you about it before you got here. Keep going.
Week three
Mornings start easier. The afternoon heaviness backs off. You might catch yourself not reaching for the drops.
Week four
The routine is just part of your day now, about ninety seconds. Most Lid Lovers stop thinking about it by here. Reorder before you run out so it doesn't stop.
Before you start
Day seven is where most people quit. We're telling you now so it doesn't get you.
We already know what happens in week one, because we've watched a few hundred people go through it. Your eyes won't feel dramatically different yet. The drops will still be in your bag. You'll wonder if it's doing anything at all.
The glands take two to three weeks to properly shift, so day seven is too early to judge. That's exactly why we text you on day seven, and why Ally's in the community every week. You're not meant to do this alone.
One more thing, plainly. Some people feel a bit puffy or tender in the first week. That is your eyes adjusting to being properly clean, and it settles. The mist can sting a little early on too. Hold it about an arm's length away so it lands as a fine mist, close your eyes, and count to thirty before you open them. The sting is usually the dry skin around your eye rather than the mist itself, and most people stop noticing by the fourth or fifth time.
Proof
Real Lid Lovers, real comfort
"I used to be using eye drops about four times a day. Now I use Dermii morning and night."
Glenda D., verified Lid Lover
"I haven't had to use drops since starting."
Roz W., verified Lid Lover
"Using it twice daily has negated the need for eye-drops which is absolutely wonderful."
Barbara D., verified Lid Lover
"My eyes were constantly itchy and sore and nothing seemed to work. Now they're more relaxed and hardly itchy at all."
Sharla A., verified Lid Lover
4.8/5 from 18 reviews
You won't be doing this alone
Lid Lovers is our private community. People on day one, three months in, three years in. Ally drops in every week to answer questions herself, and the invite lands the moment you join the Challenge.
Is this you
This is built for you if
- Your eyes are gritty, sore or tired by the afternoon
- You're reaching for drops more than you'd like
- You wake up with crusty or heavy lids
- Screens make your eyes ache by the end of the day
- You've tried drops and the relief never lasts past twenty minutes
This isn't for you right now if
- You have an active eye infection. See an optometrist first.
- You're healing from eye surgery. Wait for your specialist to clear you.
- You're under sixteen.
Questions
Questions, answered
Isn't this expensive for wipes and a spray?
It's a thirty-day system, not a bottle of drops. Most people spending on drops buy a new bottle every few weeks and get twenty minutes each time. And if you finish the Challenge and it hasn't worked for you, you get your money back.
Is this actually for someone like me?
If your eyes are dry, gritty, sore or tired by the afternoon, and drops help for a little while and then stop, yes. It was built from what real Lid Lovers told us before they started.
What if it doesn't work for me?
Then you get your money back. Join the Challenge and do the full thirty days. If your eyes aren't calmer and more comfortable by day 30, tell us between day 30 and day 45 with your day one and day thirty ratings from the booklet, and we refund your Bundle. First Bundle only, no bottle to send back. If you have to stop early because of a reaction, see your eye care professional and tell us.
Do I have to join the Challenge to get the guarantee?
Yes. The guarantee is part of the Challenge, because the routine needs the full thirty days to show what it can do. Joining is free and takes thirty seconds. If you've already ordered your Bundle, you can still join before the start date.
Do I have to wait until the start date?
No. Your Bundle ships within 24 hours and you can start the day it arrives. The start date is when the group coaching begins, so if you start early you'll be a few days ahead of everyone else. Just rate your eyes in the booklet before you begin.
How many texts will I get?
Nine, across thirty days, once your Bundle is on the way. Reply STOP any time and they end immediately.
Can I use this with contacts or other eye drops?
The routine works on the eyelid, not inside the eye, so most contact lens wearers and drop users run both without issue. If you're on prescription drops, check with your optometrist before adding anything new.
Safety
When something feels off
A mild sting in the first few uses of the mist is normal. Eyes closed, wait thirty seconds before opening.
Persistent or worsening discomfort, changes in your vision or redness that won't settle: stop the routine and see your eye care professional. Always.
This routine is daily lid hygiene, not a treatment for any medical condition. If you have a specific eye condition or you're on prescription drops, talk to your optometrist before adding the routine alongside your current care.
The next Challenge starts soon
Thirty days. Money back if it doesn't work. Start with us on [Start date].
Join the Challenge, get your Bundle and do the full routine for thirty days. If your eyes aren't calmer and more comfortable, we refund you, no bottle to post back. The only thing you're risking is thirty days.
Joining is free. The Bundle ships within 24 hours.