Gritty by lunch. Sore by three.
The 30 Day Challenge. Ninety seconds a day, with a group or solo. Money back if you finish and your eyes aren't calmer.
Crusty at seven. Gritty by lunch. Sandpaper by the drive home.
A drawer of half-used drops that all do the same thing.
Lid Lovers, the 30 Day Challenge
Lid Lovers is where your group lives. A new one starts every Monday, so someone is always on day one and someone on day thirty.
Nobody waits more than seven days to start.
I run every group, and I read every message.Kellie, Dermii
“I used to be using eye drops about 4 times a day.”
Glenda D.“I haven't had to use drops since starting.”
Roz W.“My eyes were constantly itchy and sore and nothing seemed to work. Now they're more relaxed and hardly itchy at all.”
Sharla A.Register, get your Bundle, and rate your eyes out of ten before you start.
Ninety seconds a day. Your whole group is on the same day as you.
The week most people quit. This is where the coaching and the group do the work.
Rate your eyes again. If they aren't calmer, we refund your first Bundle.
Joining is free. The Bundle is $75, refunded if you finish and your eyes aren't calmer.
Drops work on the wrong layer. Ally built the routine for the right one.
Along the edge of each eyelid sit tiny openings that release oil with every blink.
That oil keeps your tears on the eye. When the edge is clogged with build-up, tears vanish fast and eyes feel gritty.
Drops add water on top. The routine cleans the edge itself.
Ally, practising Australian optometrist at Lens Avenue
Ninety seconds a day
Wipe
Along the lash line, eyes closed. Once a day.
Mist
Straight after wiping, eyes closed, count to thirty. Then as often as you like.
Hold it about an arm's length away.
Mask
Twenty minutes of warmth with your eyes closed, every third day.
Wipe and mist take about ninety seconds together. There's nothing to plug in, nothing to charge and nothing to sit still for on the days you don't have twenty minutes.
Do the thirty days. If your eyes aren't calmer, you get your money back.
Register for a group, do the full thirty days, and rate your eyes on day one and day thirty. If they aren't calmer and more comfortable, tell us between day 30 and day 45 and we refund you. Your first Bundle only. Nothing to send back.
Questions, answered
I've tried everything. Why would this be different?
Drops sit on the surface and wear off. This works on the edge of the lid, where the build-up sits, and it asks for thirty days, not a weekend. If your eyes aren't calmer at day thirty, you get your money back.
How long until my eyes feel different?
Most people notice a shift somewhere in weeks two to three. That's why the Challenge runs for thirty days, and why day seven is too early to judge it.
My eyes felt a bit puffy and tender in the first week. Is that normal?
Usually, yes. Eyes that have been dry and irritated for a long time can feel a little off as they adjust to being properly clean. It settles. If discomfort gets worse, your vision changes, or redness won't calm down, stop and see your optometrist or eye care professional.
Will the mist sting?
Sometimes, in the first few uses, and it's usually the dry skin around the eye rather than the mist itself. Hold it about an arm's length away so it lands as a fine mist, and keep your eyes closed for the full thirty seconds. Eyes closed, every time.
Do I have to join the Challenge to buy?
No. You can buy the Bundle on its own. Joining is free, and it's what gets you the group, the daily coaching and the money-back guarantee.
Joining takes thirty seconds and costs nothing.