The 30-day Bundle

The Lid Lover Starter Bundle

Wipe, mist and mask for thirty days. Everything the routine needs, and nothing it doesn't.

4.8 from 18 reviews
$75
Join the next group

Register free first. Your group, the daily coaching and the money-back guarantee come with it. Then get the Bundle.

No group, no guarantee. Same Bundle. You can register after you buy, and we send the link.

Ninety seconds a dayThirty days, one boxMoney back if you finish

What's in the box

30 wipes

Lid Love wipes

One a day, along the lash line, eyes closed. Tea tree and coconut oil.

30mL

Miracle Mist

Two or three sprays after wiping, eyes closed for thirty seconds. Hypochlorous acid, no preservatives, no alcohol.

10 masks

Self-Warming Eye Masks

Twenty minutes of warmth, every third day. Ten masks is the month.

Ninety seconds a day

1

Wipe

One wipe, along the lash line, eyes closed. Once a day, morning or night.

2

Mist

Two or three sprays straight after wiping, eyes closed, count to thirty. Then as often as you like.

Hold it about an arm's length away. No rinsing.

3

Mask

Twenty minutes of warmth with your eyes closed, every third day. Ten masks is the month.

Before day one, rate your eyes out of ten. You'll want that number on day thirty.

Ally, co-founder and practising optometrist

Drops work on the wrong layer. Ally built the routine for the right one.

You wouldn't moisturise your face without washing it first. Your lids work the same way. The wipe clears the path. The mist and warmth do the work.

Along the edge of each eyelid sit tiny openings that release oil with every blink. That oil keeps your tears on the eye.

When the edge is clogged with build-up, tears vanish fast and eyes feel gritty. Drops add water on top. The routine cleans the edge itself.

Ally, practising Australian optometrist, Lens Avenue.

The 30 day guarantee

Do the thirty days. If your eyes aren't calmer, you get your money back.

Register for a group, do the full thirty days, and rate your eyes on day one and day thirty. If they aren't calmer and more comfortable, tell us between day 30 and day 45 and we refund you. Your first Bundle only. Nothing to send back. Challenge members only, so register first.

Read the full terms

Join the next group

Questions, answered

Can't I just keep using drops?

You can, and drops aren't wrong. They wet the surface for twenty minutes, and nothing in the bottle reaches the edge of the lid, where the build-up sits. The routine cleans the edge itself. Plenty of people run both, and most find they reach for the drops less.

How soon will I notice a difference?

The mist feels cool straight away and the mask feels good the first time. The shift that matters, eyes that stay calmer through the afternoon, usually shows somewhere in weeks two to three. That's why the Challenge runs for thirty days, and why day seven is too early to judge it.

I wear contact lenses. Does that matter?

The routine works on the eyelid, not in the eye. Do it before your lenses go in, or after they come out at night. If you use prescription drops, check with your optometrist before adding anything new.

Will the mist sting?

Sometimes, in the first few uses, and it's usually the dry skin around the eye rather than the mist itself. Hold it about an arm's length away so it lands as a fine mist, and keep your eyes closed for the full thirty seconds. Eyes closed, every time.

My eyes felt a bit puffy and tender in the first week. Is that normal?

Usually, yes. Eyes that have been dry and irritated for a long time can feel a little off as they adjust to being properly clean. It settles. If discomfort gets worse, your vision changes, or redness won't calm down, stop and see your optometrist or eye care professional.

What's in it, for sensitive eyes?

Lid Love wipes: aqua, glycerin, tocopherol (vitamin E), aloe barbadensis extract, cocos nucifera (coconut) extract, tea tree oil. Miracle Mist: aqua, sodium chloride, dandelion extract, licorice root extract, gotu kola extract, hypochlorous acid. No preservatives, no alcohol, no fragrance in either. The mask is warmth, nothing on the skin. If you know you react to any of these, or you're not sure, ask your optometrist first.

Do I have to join the Challenge?

No. Add the Bundle to your cart and it's yours. Joining is free, and it's what gets you the group, the daily coaching and the money-back guarantee. You can register after you buy too. We send the link.