Stock the routine your patients keep asking about.
Dermii is a three-step lid routine built by a practising Australian optometrist. Ninety seconds a day, a 30-day starter box, and a programme that gets people past the week they usually quit.
The advice is right. The follow-through is the problem.
You tell people to keep their lids clean and use warmth. They nod, go home, and buy another bottle of eye drops. Not because the advice is wrong. Because a routine with three separate products, no instructions and nobody checking in is a routine people often drop by day seven.
Dermii is the routine in one box, with the instructions, the coaching and a group that starts every Monday. Your patient walks out with something she can actually do, and you get to be the practice that gave it to her.
What a stockist gets
The three products, and the Bundle
Lid Love wipes, Miracle Mist and the Self-Warming Eye Mask, singly and as the 30-day Bundle. Low minimums, shipped from the Gold Coast.
A programme, not just a product
Every Bundle can join the 30 Day Challenge: a group, emails through the month, four texts from Kellie and a check-in around day seven to ten, the support a consult can't give and doesn't have time for.
Patients sent your way
Your practice is listed on our stockists page, and people who want to buy in person rather than online are pointed to you.
How it works
- 1. Apply
The form below. Practice, lead optometrist, ABN. Two minutes.
- 2. A conversation
Luke or Ally calls you back within two business days with pricing, minimums and samples if you want them.
- 3. First order
A starter order, the patient booklet and the words to use at the counter.
- 4. Listed
You go on the stockists page and start getting people through the door.
Built by one of you.
I got tired of watching people leave the chair with good advice and nothing to do it with. So we built the thing I wished I could hand them.
Ally, optometrist at Lens Avenue Sydney and Dermii co-founder
Apply to stock Dermii
For optometry practices and eye care clinics in Australia. We reply within two business days, by phone if you leave a number.
Questions from practices
What's the wholesale pricing?
It's set in the conversation, not on a page, because it depends on volume and whether you want the Bundle or the singles. Luke walks every new stockist through it on the first call.
Is there a minimum order?
A small one, sized for a single practice to try it. We'd rather you start small and reorder than overbuy.
Won't my patients just buy online instead?
Some will, and we send the ones who want to buy in person to you. The stockists page lists your practice, and the patient booklet says to ask their optometrist first.
What can I say about it at the counter?
What we say: a daily lid hygiene routine, ninety seconds a day, built by an optometrist. We use symptom and comfort language and never name a condition next to the product, and we'll give you the same words we use. Your clinical judgement about who it suits is yours.